Alternative's New & Improved Site is Live!

We are excited for you to experience the NuOrder platform which delivers an efficient ordering experience with enhanced functionality.

How do I login? Existing customers were sent an introductory email from hello@nuorder. If you did not receive an email and it is not in your Spam/Junk folder then you will need to reapply below.

Don't have an account yet?  Apply here.

As part of this overall change we have also created the new Brandwear United product locator where you can explore the entire HanesBrands family of brands including Alternative, Hanes, Champion, and ComfortWash specifically for Printwear. Our new product locator provides you with access to marketing materials, product information, and allows you to check available inventory at our amazing wholesale partners.  Note: Brandwear United is for informational and referral purposes only; logins are not required.  

Account Information

Company Name, Your Name, Email, Address, and Phone Number will be available on our new website however your purchase history will no longer be available.

Your new Customer Number will be listed as Company Code on the new site.

For payments, checks should be mailed to:

Hanesbrands Inc.
23881 Network Place
Chicago, IL 60673-1238

For wire/ACH payments:

Bank Account Number: 744446758
Illinois ACH Routing Number: 071000013
Illinois Wire Routing Number: 021000021

Tax Exemptions

You will receive a separate email with instructions on how to set up tax information. Please provide the specific tax exemption document(s) for each applicable state via Exemption Certificate Portal.

You should have received another email with instructions the week of February 22nd


You will only see inventory available to ship now and no estimated instock dates

You can only place orders for items currently in stock

HBI and Wholesaler inventory can be found on


To ship to an address not currently on file:
Select dropship and add the address each time or complete the form to store a new ship to address

First delivery will ship when 90% of units are available to ship
There will not be an option to select ship complete

We are unable to ship internationally at this time.

Open orders will be canceled 30 days from requested date, and you will receive an email notification.

Orders over $750 will continue to receive free ground freight

All other freight costs will be shown at checkout and we will never charge you more than is displayed at checkout

We offer deeper discounts on freight

We are unable to ship on 3rd party freight accounts via the new website at this time

Credit Cards

Previously stored credit cards will not be available

Credit cards will be authorized for order total at order submission

Authorizations will be held until the order ships, which may be up to 30 days


Order confirmation, invoice, etc. will state “Hanesbrands” not “Alternative